The Northeastern Society of Orthodontists is a constituent of the American Association of Orthodontists serving the Northeastern United States and Eastern Canadian Provinces. The group meets once a year and in November 2010, NESO is holding their annual get-together in picturesque Montreal. The meeting will feature a lineup of world-renowned experts from the field of orthodontics that will prove to be an intruiging weekend benefiting and inspiring all who are attending. With the help of their designated speakers, NESO strives to provide an educational forum with a means to discuss the art of orthodontics, sponsor research and to maintain a level of excellence within the field itself.
Sabre recently had the distinct pleasure of providing NESO with event promotion services, and creating a high-impact video that highlights the European romance and exotic aspects of Montreal. The video will be featured on the NESO website and will also be shown at future meetings to promote and boost attendance at the 2010 event. In the past, Sabre branded NESO’s 2008 event in Providence, RI by creating a promotional video, including an on-location shoot with a message from the acting President of the organization, as well as signage and collateral materials for the event.
Looking forward, Sabre is working full force on the branding and promotional video and materials for the 2011 event to be held in Boston, MA at the Marriott Copley Hotel. The video materials for the Boston meeting will highlight the modern aspects of Boston as well as create a new approach to opening the event to other areas of dental practice. Sabre is proud of our solid partnership with NESO and looks forward to working with them on many exciting projects in the future.

As a graphics and web design company, it is often our job to deliver immense volumes of information that is simple for the end-user to follow and easy to find. Since 1985, we have been put to this task by many clients and using nearly all forms of media – video, film, interactive kiosks, brochures, printed catalogs and annual reports. Now, and for over a decade, we have become accustomed to more information delivery on the web than any other method, utilizing complex architectures, client controlled content management systems (CMS) and custom database driven website applications.

Sabre Imagery, Inc., has had the pleasure of maintaining long-lasting relationships with our clients. While a number of our clients often come back to us year-after-year to develop a new advertising, collateral or marketing campaign, we find many come back to give their website a “face lift”, which many sites need every couple of years. These face lifts are often necessary to update branding, to be more compatible with the latest browsers, or to just keep up with the ever-changing technology of the worldwide web. Often times, a company simply outgrows their site because there is more information than the original website architecture can support.

One of our clients, Reiser, a leading international supplier of processing and packaging equipment for the food industry, came back to Sabre to redesign and update their website which we first developed for them in 2003. Our client wanted to increase their online product catalog with an expandable architecture for future additions. Reiser offers dozens of products with an infinite number of solutions to service most areas of the food processing industry. To demonstrate their capabilities, they rely on a vast video library detailing their custom solutions and wanted this available to all online visitors.

Sabre developed a custom website solution that has an expandable architecture and includes more than 90 online product catalog pages, all with supporting sub-pages, download-able brochures and specification sheets, and an extensive library of over 130 high-quality streaming videos. With the new design, users can reach any product or feature within the site with as little as three simple clicks of the navigation.

With the new technologies now available, it is much easier to create a website that is a virtual warehouse of information that is simple for even the client to manage, update and expand. There are more open source CMS options (i.e., WordPress, Joomla, Drupal), web hosting solutions and reliable technologies readily available that are making complex websites more attainable and cost effective for our clients.

Cystic fibrosis (CF) has been perplexing doctors and scientists since the 1700s. By the time Joey O’Donnell was born in 1974, the limited knowledge of the etiology and pathophysiology of the disease gave patients with CF a life expectancy of only about 10 years. Although Joey’s battle with CF was never an easy one, he surprised everyone by surviving 12 years.

In November of 1986 in their son’s memory, Joe and Kathy O’Donnell created the Joey Fund as an independent financial reserve that works in conjunction with the Cystic Fibrosis Foundation. The partnership has since raised over $35,000,000 to provide financial support for CF patients and research toward a cure. Today, thanks to the work of the Foundation and its partners, a broader understanding of the disease state, and advances in treatments, war is now being waged against CF on cellular and genetic levels, and the life expectancy for patients with CF has risen to almost 40 years. Still, the need to find a cure remains urgent.

On December 23, 2009, Joey’s father, Joseph J. O’Donnell, will appear on WCVB’s “Chronicle” series, which will be focusing on charities making a measurable impact to society. Joe is slated to discuss the milestones achieved to date by the Cystic Fibrosis Foundation and the fundraising from his son’s namesake film premiere, which recently featured “The Blind Side,” starring Sandra Bullock, Tim McGraw and Kathy Bates.

As in years past, Sabre Imagery was proud to assist in the production of the annual Joey O’Donnell Film Premiere. For this year’s 25th anniversary celebration, Sabre provided the branding for the event across a variety of media. Sabre also created the invitation and signage, including two 8’x16’ banners, 25 posters marking each year’s featured film and of the milestones achieved by the Cystic Fibrosis Foundation. Commemorating the 25th anniversary, Sabre also put together a 2-minute promotional movie trailer which was shown before the feature film.

For more information on the Joey Fund or the Cystic Fibrosis Foundation, visit www.joeyfund.org or www.cff.org.