It’s no secret that social networking sites like Twitter, Facebook and MySpace are free to everyone and so they must rely on other areas to create revenue. On the Internet, fortunes are made through advertising on high-traffic sites. Clients who want to advertise their products want to be on the forefront of what is new and exciting for their targeted demographics. This leaves social networks like Twitter to create original and innovative ways that advertisers can utilize their network.
Twitter has developed three ways to be successful in advertising within their social platform. “Promoted Tweets” allows for advertisers to get their tweets seen by everyone, even by those who don’t follow them. “Promoted Trends” allows marketers to place a sponsored phrase at the bottom of Twitter’s trending topics list. This list allows Twitter users to instantly get all of the dirt on the hot topics of the day. Finally, “@earlybird” retweets special deals and promotions so that advertisers can get their products noticed. All three of these promotional tools are an attractive way to advertise on Twitter. However, in order to manage the ads in the long run, Twitter realized that it needed some direction.
Recently, Twitter hired its first two ad executives. Dan Coughlin, who has worked for Facebook for the last 4 years, is slated to be the Director of Sales for the Eastern region, and Amanda Levy, who has worked at Yelp for the past 5 years, for the Western region. As a team, the two will strategize, form ad sales teams and help Twitter utilize their network as an advertising tool. This could mean big things for Twitter users like us here at Sabre and other potential advertisers in the world of social media. Will they be inserting ads within our feeds or including them in search results? Stay tuned!

Here at Sabre, we create both print and electronic media for our clients, as there are pros and cons to both forms of media. However, we know that it is vital that we are able to provide both, as they clearly rely on each other to achieve our client’s advertising and marketing goals.

As we continue deeper into a technology driven society, the question of whether print media will be able to keep up with electronic media is immediate. Print media has been around for centuries, but electronic media has recently completely changed the way that we communicate. However, we aren’t sure if it is a question of which serves the public better, or which will be able to outlive the other.

Electronic media is fast, fairly simple, and involves hardly any resources. Sometimes, however, in the maze of the technological world, things can be lost or deleted, and without a hard copy, are never to be found again. Print media, on the other hand, uses lots of resources, but is less complicated and much more straightforward than electronic media. Print media has millions of loyal customers and is familiar to all generations as a reliable way of storing as well as spreading information. Just like electronic media, print media can get lost and without a second copy, the printed information is lost.

When it comes to advertising and marketing using print and electronic media, the return rates and price comparisons end up determining which one can benefit a company more. In online banner ads, the click through rate is between 0.3% and 0.5%, meaning that 3 to 5 people in every thousand click through to view the rest of the ad. Direct mail on the other hand, has a 1%-3% return rate, and email ads have a 5-15% response rate. Depending on the demographic targeted by the product, print and electronic media both have their advantages. Each one is specifically tailored to a certain type of customer whose media habits are reflected in their responses to different types of advertising.

The combination of the two seems to be how we have mediated the issue for the time being. Having an electronic copy, and a hard copy ensures that through anything, your information will be safe. It also targets consumers who utilize the Internet as well as those who are more likely to be attracted to print ads. With the advantages of speed in electronic media and the familiarity of print media, will either one of them ever die? Could we live with just one? Mass media and communication rely so heavily on both forms, that it seems impossible for one to survive without the other.

Sabre Imagery had the honor of attending Ovation’s CHIC fashion show last night. The show featured designs by Nirva and shoes by Giuseppe Zanotti. The Dynasty International models appeared on the picturesque roof deck of Splash Ultra Lounge surrounded by cabañas and highlighted by the evening light. Guests enjoyed a full bar with drinks provided by HPNOTIQ and an assortment of hors d’oeuvres.

In the US alone, more than 14,600 women lose their battle with ovarian cancer each year as less than 20% of cases are diagnosed at the most treatable stage. CHIC: Cure Her in Couture, is an endeavor by Ovations to raise funds for ovarian cancer research, awareness and patient programs. It is a traveling fashion show held at various hotels and venues in the Boston area. Each CHIC event includes hors d’oeuvres, cocktails and a fantastic couture fashion show featuring designs by world-renowned and up-and-coming fashion designers alike!

To get your tickets for the next CHIC event, please visit the Ovations website and support a great cause, and give women with this disease a fighting chance!

All-New 2011 Saab 9-5

Sabre had the pleasure of attending the preview event for the all-new 2011 Saab 9-5 Aero last night! The viewing was held at Long Automotive on Route 9E in Southborough, MA. As one of only two cars of its kind in the country right now, this hot commodity impressed all attendees with its sleek design, luxurious interior and impressive exterior. Guests had the chance to examine the vehicle from the inside and out while viewing art from Dzian Gallery and nibbling on an assortment of wine and cheese hors d’oeuvres provided by Vin Bin and gourmet chocolates by Double Dipped. The event drew car enthusiasts from the area, excited to be viewing the new Saab 9-5 for the first time!

Long Automotive has been around since 1927 making it one of the oldest dealerships of its kind. They attribute their success to their dedication to customer service and satisfaction. If you are looking for a first class experience at a dealership providing only the highest standard of customer service, then give Long Automotive a try for your next vehicle.