Here at Sabre, we create both print and electronic media for our clients, as there are pros and cons to both forms of media. However, we know that it is vital that we are able to provide both, as they clearly rely on each other to achieve our client’s advertising and marketing goals.

As we continue deeper into a technology driven society, the question of whether print media will be able to keep up with electronic media is immediate. Print media has been around for centuries, but electronic media has recently completely changed the way that we communicate. However, we aren’t sure if it is a question of which serves the public better, or which will be able to outlive the other.

Electronic media is fast, fairly simple, and involves hardly any resources. Sometimes, however, in the maze of the technological world, things can be lost or deleted, and without a hard copy, are never to be found again. Print media, on the other hand, uses lots of resources, but is less complicated and much more straightforward than electronic media. Print media has millions of loyal customers and is familiar to all generations as a reliable way of storing as well as spreading information. Just like electronic media, print media can get lost and without a second copy, the printed information is lost.

When it comes to advertising and marketing using print and electronic media, the return rates and price comparisons end up determining which one can benefit a company more. In online banner ads, the click through rate is between 0.3% and 0.5%, meaning that 3 to 5 people in every thousand click through to view the rest of the ad. Direct mail on the other hand, has a 1%-3% return rate, and email ads have a 5-15% response rate. Depending on the demographic targeted by the product, print and electronic media both have their advantages. Each one is specifically tailored to a certain type of customer whose media habits are reflected in their responses to different types of advertising.

The combination of the two seems to be how we have mediated the issue for the time being. Having an electronic copy, and a hard copy ensures that through anything, your information will be safe. It also targets consumers who utilize the Internet as well as those who are more likely to be attracted to print ads. With the advantages of speed in electronic media and the familiarity of print media, will either one of them ever die? Could we live with just one? Mass media and communication rely so heavily on both forms, that it seems impossible for one to survive without the other.

Sabre Imagery had the honor of attending Ovation’s CHIC fashion show last night. The show featured designs by Nirva and shoes by Giuseppe Zanotti. The Dynasty International models appeared on the picturesque roof deck of Splash Ultra Lounge surrounded by cabañas and highlighted by the evening light. Guests enjoyed a full bar with drinks provided by HPNOTIQ and an assortment of hors d’oeuvres.

In the US alone, more than 14,600 women lose their battle with ovarian cancer each year as less than 20% of cases are diagnosed at the most treatable stage. CHIC: Cure Her in Couture, is an endeavor by Ovations to raise funds for ovarian cancer research, awareness and patient programs. It is a traveling fashion show held at various hotels and venues in the Boston area. Each CHIC event includes hors d’oeuvres, cocktails and a fantastic couture fashion show featuring designs by world-renowned and up-and-coming fashion designers alike!

To get your tickets for the next CHIC event, please visit the Ovations website and support a great cause, and give women with this disease a fighting chance!

All-New 2011 Saab 9-5

Sabre had the pleasure of attending the preview event for the all-new 2011 Saab 9-5 Aero last night! The viewing was held at Long Automotive on Route 9E in Southborough, MA. As one of only two cars of its kind in the country right now, this hot commodity impressed all attendees with its sleek design, luxurious interior and impressive exterior. Guests had the chance to examine the vehicle from the inside and out while viewing art from Dzian Gallery and nibbling on an assortment of wine and cheese hors d’oeuvres provided by Vin Bin and gourmet chocolates by Double Dipped. The event drew car enthusiasts from the area, excited to be viewing the new Saab 9-5 for the first time!

Long Automotive has been around since 1927 making it one of the oldest dealerships of its kind. They attribute their success to their dedication to customer service and satisfaction. If you are looking for a first class experience at a dealership providing only the highest standard of customer service, then give Long Automotive a try for your next vehicle.

Sabre has recently had the pleasure of designing and programming a website for Peckham CPA, a highly acclaimed accountant firm based in Brockton, MA. The firm started by public accountant, Wallace H. Peckham III, specializes in accounting, compilation, review and audit services, tax preparation, tax research, representation before the IRS, business valuation services, implementation of business plans, business purchases and business consulting services. Peckham and his team offer the most reliable and efficient services in the area.

Peckham CPA teaches their clients how to create more successful businesses that in turn, make them more profitable. They assist their clients in developing short and long-term financial plans that help them to achieve their personal and financial goals. Peckham CPA also helps their clients maximize the value of their businesses for the eventual sale or transfer of ownership. The company has received two awards recently from the United Way of Greater Plymouth County and The Suzanne Deslongchamps Community Service Award.

The Peckham website provides its customers with easy access to Income Tax Forms on the home page as well as a link to an IRS Withholding Calculator. Having the forms posted on the website allows Peckham to supply their clients with necessary tax information that would otherwise not be as accessible. As a business tool, the IRS Withholding Calculator and the posted Income Tax Forms create a straight and to the point approach to any customer viewing the website. Using these tools clients come to rely on Peckham as a source of vital information and respected financial management. The new website offers another reason why Peckham CPA is a reliable and valuable asset to any individual or business in need of a financial professional.

As a graphics and web design company, it is often our job to deliver immense volumes of information that is simple for the end-user to follow and easy to find. Since 1985, we have been put to this task by many clients and using nearly all forms of media – video, film, interactive kiosks, brochures, printed catalogs and annual reports. Now, and for over a decade, we have become accustomed to more information delivery on the web than any other method, utilizing complex architectures, client controlled content management systems (CMS) and custom database driven website applications.

Sabre Imagery, Inc., has had the pleasure of maintaining long-lasting relationships with our clients. While a number of our clients often come back to us year-after-year to develop a new advertising, collateral or marketing campaign, we find many come back to give their website a “face lift”, which many sites need every couple of years. These face lifts are often necessary to update branding, to be more compatible with the latest browsers, or to just keep up with the ever-changing technology of the worldwide web. Often times, a company simply outgrows their site because there is more information than the original website architecture can support.

One of our clients, Reiser, a leading international supplier of processing and packaging equipment for the food industry, came back to Sabre to redesign and update their website which we first developed for them in 2003. Our client wanted to increase their online product catalog with an expandable architecture for future additions. Reiser offers dozens of products with an infinite number of solutions to service most areas of the food processing industry. To demonstrate their capabilities, they rely on a vast video library detailing their custom solutions and wanted this available to all online visitors.

Sabre developed a custom website solution that has an expandable architecture and includes more than 90 online product catalog pages, all with supporting sub-pages, download-able brochures and specification sheets, and an extensive library of over 130 high-quality streaming videos. With the new design, users can reach any product or feature within the site with as little as three simple clicks of the navigation.

With the new technologies now available, it is much easier to create a website that is a virtual warehouse of information that is simple for even the client to manage, update and expand. There are more open source CMS options (i.e., WordPress, Joomla, Drupal), web hosting solutions and reliable technologies readily available that are making complex websites more attainable and cost effective for our clients.

We are delighted to announce that our client, Ovations for the Cure of Ovarian Cancer, is still pursuing their mission of “Saving Lives One Runway at a Time”. On Friday, March 12 they will be partnering with Boston fashion designer, Sara Campbell LTD, for a fashion preview and luncheon at the Wellesley Boutique from 12 to 2 pm. The luncheon will feature Sara Campbell’s 2010 Spring/Summer collection with the help of local celebrity guest models Beth Shelburne of NECN News, Candy O’Terry of Magic 106.7, Kathryn Tappen of NESN, Kelley Tuthill of NewsCenter 5 WCVB and Naomi Kooker of Boston Common Magazine!

Sara Campbell’s timeless fashions thrive at her two convenient store locations, downtown Boston and Linden Square in Wellesley, and to specialty retailers nationwide. “Flowers are blooming this spring in a myriad of patterns and prints, embrace them. Dresses are also very significant and extremely versatile, we have your causal shirt dress, your day-garden dress, the evening cocktail frock, and the ever-so-pretty party wear!” notes Sara Campbell

Ovations for the Cure of Ovarian Cancer is a 501(c)(3) non-profit organization dedicated to supporting ovarian cancer research, awareness and patient programs. The upcoming Sara Campbell fashion preview will be the perfect chance to celebrate springtime and womanhood over a light lunch and receive 10% off Sara Campbell’s fashions, while 10% benefits Ovations!

For more information about this upcoming event and to support this worthy cause, please visit the Ovations events page.

One of our extraordinary clients, The Museum of Modern Art (MoMA), in New York, NY, is holding an exhibition of the amazing, multi-talented artist, Tim Burton, through April 26, 2010.

Tim Burton has been recognized as one of the most amazing and interesting filmmakers of his time. Some of his film work includes The Nightmare Before Christmas, Edward Scissorhands, Beetlejuice and Batman. Burton’s talent also extends from his popular movie making; he is an artist, illustrator, photographer and writer. His distinctive work is devoted to the brilliant idea of “Pop Surrealism”. He is currently finishing up a new movie (yet another!) with Johnny Depp, Alice in Wonderland, due out this year.

MoMA states, “This exhibition explores the full range of his creative work, tracing the current of his visual imagination from early childhood drawings through his mature work in film. It brings together over seven hundred examples of rarely or never-before-seen drawings, paintings, photographs, moving image works, concept art, storyboards, puppets, maquettes, costumes, and cinematic ephemera.”

If you find yourself in New York, don’t miss your chance to see this exhibition and support MoMA!

Paul Flaherty Plumbing and Heating Company has recently been awarded the Angie’s List “Super Service Award” for the third year in a row! What an accomplishment. Their dedicated hard work and excellent customer service skills are paying off by the exceptional reviews they have received.

Sabre is pleased to say that we helped promote this flourishing business by designing many of their ads over the years and taking their vehicle advertising program to the streets. You may have caught a glimpse of one of their trucks cruising the MetroWest boulevards; they are hard to go unnoticed! These eye-catching vehicle graphics have been a very effective marketing tool for Paul Flaherty Plumbing and Heating and we can create and produce the same results for you! Contact us for more information about this great opportunity.

Sabre is proud to have participated in Ovations for the Cure of Ovarian Cancer’s CHIC: Cure Her In Couture! The event, which took place on January 7, 2010 at the Ames hotel in Boston, helped raise funds for ovarian cancer research, awareness and patient programs.

Ovations’ partnership with A Weekly Affair helped assure for a successful Boston night out, which featured fashions by local designer Daniela Corte and hair and makeup by Grettacole. The event was sponsored in part by Art of Care.

Sabre is proud to have assisted with the event branding, marketing and advertising. We even enjoyed jumping in there with the camera for a few shots!

Art of Tile & Stone, a specialty shop in Wellesley, MA, came to us because they needed a new, sleek site. They wanted a site that captured the true feel of their store: refined, beautiful, and earthy. Many of their tiles are handmade and use all sorts of materials, including copper, glass, porcelain, granite, marble, and assorted stones. We created a single-page brochure site for them that’s equally as amazing as their store. Check it out!