Sabre is proud to have participated in Ovations for the Cure of Ovarian Cancer’s CHIC: Cure Her In Couture! The event, which took place on January 7, 2010 at the Ames hotel in Boston, helped raise funds for ovarian cancer research, awareness and patient programs.

Ovations’ partnership with A Weekly Affair helped assure for a successful Boston night out, which featured fashions by local designer Daniela Corte and hair and makeup by Grettacole. The event was sponsored in part by Art of Care.

Sabre is proud to have assisted with the event branding, marketing and advertising. We even enjoyed jumping in there with the camera for a few shots!

Cystic fibrosis (CF) has been perplexing doctors and scientists since the 1700s. By the time Joey O’Donnell was born in 1974, the limited knowledge of the etiology and pathophysiology of the disease gave patients with CF a life expectancy of only about 10 years. Although Joey’s battle with CF was never an easy one, he surprised everyone by surviving 12 years.

In November of 1986 in their son’s memory, Joe and Kathy O’Donnell created the Joey Fund as an independent financial reserve that works in conjunction with the Cystic Fibrosis Foundation. The partnership has since raised over $35,000,000 to provide financial support for CF patients and research toward a cure. Today, thanks to the work of the Foundation and its partners, a broader understanding of the disease state, and advances in treatments, war is now being waged against CF on cellular and genetic levels, and the life expectancy for patients with CF has risen to almost 40 years. Still, the need to find a cure remains urgent.

On December 23, 2009, Joey’s father, Joseph J. O’Donnell, will appear on WCVB’s “Chronicle” series, which will be focusing on charities making a measurable impact to society. Joe is slated to discuss the milestones achieved to date by the Cystic Fibrosis Foundation and the fundraising from his son’s namesake film premiere, which recently featured “The Blind Side,” starring Sandra Bullock, Tim McGraw and Kathy Bates.

As in years past, Sabre Imagery was proud to assist in the production of the annual Joey O’Donnell Film Premiere. For this year’s 25th anniversary celebration, Sabre provided the branding for the event across a variety of media. Sabre also created the invitation and signage, including two 8’x16’ banners, 25 posters marking each year’s featured film and of the milestones achieved by the Cystic Fibrosis Foundation. Commemorating the 25th anniversary, Sabre also put together a 2-minute promotional movie trailer which was shown before the feature film.

For more information on the Joey Fund or the Cystic Fibrosis Foundation, visit www.joeyfund.org or www.cff.org.

The flutter of a butterfly’s wings can cause quite a stir! Here at Sabre, we are working with Ovations for the Cure to host a majestic fundraising event, Night of the Monarch. Founded by the late Patty Franchi Flaherty in 2005, Ovations for the Cure is a 501(c)(3) non-profit organization dedicated to supporting the research, patient treatment and awareness of ovarian cancer. Patty, who lost her mother to the disease over 30 years ago, was diagnosed herself in 1999 and spent five years in remission before being diagnosed a second time in 2005. Determined to be victorious—not just for herself, but for others as well—Patty and 10 intrepid girlfriends embarked on a mission to “save other women from the devastation of ovarian cancer,” and Ovations for the Cure was born.

What began four years ago with a premiere fundraising event, the Stuart Weitzman Fashion Show, has now blossomed into a spectacular twilight gala: Night of the Monarch, featuring the Stuart Weitzman Fashion Show with jewelry designs by A.M. DePrisco Wellesley. Sabre aids in the production of the flagship event by managing the design of the stage area, runway, signage, invitations, programs and show collateral. We also facilitate electronic advertising through the Ovations website and email and coordinate the administration of electronic ticket sales. The show helps raise money to support the organization’s mission; last year’s event helped push Ovations over the $1 million mark in monies directed for ovarian cancer!

The event will take place on September 26, 2009 at the Westin Boston Waterfront and will honor those who face ovarian cancer as well as those who have succumbed to the disease, including a special tribute to Patty Franchi Flaherty. September is National Ovarian Cancer Awareness Month and Night of the Monarch will be THE local event to show your support to the cause. Visit www.nightofthemonarch.org to reserve your tickets before the chance flies away!

On Saturday, May 2, Sabre assisted at yet another successful fundraising event for Ovations for the Cure. This event, the Second Annual Carmen Marc Valvo Fashion Show was held at The Liberty Hotel in Boston and featured local celebrities Joyce Kulhawik, Gretta Monahan, Beth Shelburne and Kelley Tuthill. We handled everything from event planning and production, to event branding and promotion, and even staging set-up and vendor coordination. Sabre produced the video, music, and multimedia pieces shown, all printed collateral pieces, online marketing, and even promotional ads that ran in the Improper Bostonian, Metro, and Boston Event Guide. The show was yet another success for both Sabre and Ovations!

Sabre takes on ovarian cancer again with The Kasia Project. This is a site built in HTML with video feed and a strong message. The Kasia Project is a documentary of Dr. Kasia Clark’s journey through diagnoses and treatment of ovarian cancer. Kasia is a family/general practice doctor and found that she had late-stage ovarian cancer at age 42. Her therapy began with training for a triathalon, and facing her disease head-on. Currently, her documentary is in post-production and they are seeking funding for the remainder of the project; this web presence helps expose this cutting edge documentary to the public.

(originally released 01/02/2009)

Due to the rapid growth of the organization and its loyal following, Ovations outgrew their previous website. We designed a custom site built in PHP with expanded content and navigation to continue to provide a network of hope and healing to those touched by the disease. This site also features flash animation and video, custom storefront, a user-driven blog, and so much more. We also optimized the site for search engine optimization to achieve a higher ranking. The new site coincided with Ovarian Cancer Awareness Month in September, and has since generated traffic from around the globe.

(originally released 09/17/2008)

On May 9, 2008, Sabre aided in the production of a fashion show for client Ovations for the Cure at the Natick Collection. The show, a Carmen Marc Valvo fashion show, had exclusive seating for 125 people, a u-shaped stage, and was held in the atrium area of the mall. Sabre created all the collateral leading up to and for the event, including save-the-date cards, invitations, programs, online advertisements, email marketing, and event signage. After the event, Sabre created a video and slideshow of photography from the event to put on Ovations’ website.This event helped Ovations support their mission and raise money for ovarian cancer research, patient outreach and awareness of ovarian cancer.

(originally released 05/12/2008)

Sabre aided in the production of the flagship event for client Ovations for the Cure by producing a fashion show and luncheon. Sabre aided in design of stage area, runway, seating, all signage, invites, programs, and show collateral. The event featured three performances by Franklin School of Performing Arts, speakers Jane Weitzman and Joyce Kulhawik, emcee Rita Verreos, and Stuart Weitzman fashion show featuring the Spring/Summer 2008 line of shoes and handbags. The show was an amazing success, with founder Patricia Franchi Flaherty earning a standing ovation for her speech. The show helped raise money to support the organization’s mission, and this monumental event pushed them over the $1 million mark in monies directed for ovarian cancer.

(originally released 04/08/2008)