The Northeastern Society of Orthodontists is a constituent of the American Association of Orthodontists serving the Northeastern United States and Eastern Canadian Provinces. The group meets once a year and in November 2010, NESO is holding their annual get-together in picturesque Montreal. The meeting will feature a lineup of world-renowned experts from the field of orthodontics that will prove to be an intruiging weekend benefiting and inspiring all who are attending. With the help of their designated speakers, NESO strives to provide an educational forum with a means to discuss the art of orthodontics, sponsor research and to maintain a level of excellence within the field itself.
Sabre recently had the distinct pleasure of providing NESO with event promotion services, and creating a high-impact video that highlights the European romance and exotic aspects of Montreal. The video will be featured on the NESO website and will also be shown at future meetings to promote and boost attendance at the 2010 event. In the past, Sabre branded NESO’s 2008 event in Providence, RI by creating a promotional video, including an on-location shoot with a message from the acting President of the organization, as well as signage and collateral materials for the event.
Looking forward, Sabre is working full force on the branding and promotional video and materials for the 2011 event to be held in Boston, MA at the Marriott Copley Hotel. The video materials for the Boston meeting will highlight the modern aspects of Boston as well as create a new approach to opening the event to other areas of dental practice. Sabre is proud of our solid partnership with NESO and looks forward to working with them on many exciting projects in the future.

Stonybrook Golf Course

Have you ever found that perfect place you like to retreat to? And, it’s perfect because not many other people know about it. Sorry to say, but we at Sabre make it our job to make sure everyone knows about it!
Sabre is pleased to be working with Stonybrook Golf Course, located in picturesque Southborough, MA. The course is a 9-hole, par-3 design, making it ideal for both experienced and novice golfers. There is less walking on a 9-hole course and smaller distances between holes so a golfer can perfect their shots on a shorter distance than an 18-hole course. This can help novice golfers to build confidence and experienced golfers to improve their short-range shots.
Stonybrook came to Sabre for help with a variety of marketing needs. From direct mailings and e-mail blasts to a whole new look and feel, we are looking forward to diving in and helping Stonybrook to rebrand their business.
Stonybrook is located at 70 Valley Road in Southborough, MA just off of Route 30. No tee times are required for the course as Stonybrook strives to create a non-intimidating, family-friendly course. Whether you are an experienced golfer, a first timer or a family looking to have a good time, Stonybrook is ready and waiting for you to tee off!

Sabre has recently had the pleasure of designing and programming a website for Peckham CPA, a highly acclaimed accountant firm based in Brockton, MA. The firm started by public accountant, Wallace H. Peckham III, specializes in accounting, compilation, review and audit services, tax preparation, tax research, representation before the IRS, business valuation services, implementation of business plans, business purchases and business consulting services. Peckham and his team offer the most reliable and efficient services in the area.

Peckham CPA teaches their clients how to create more successful businesses that in turn, make them more profitable. They assist their clients in developing short and long-term financial plans that help them to achieve their personal and financial goals. Peckham CPA also helps their clients maximize the value of their businesses for the eventual sale or transfer of ownership. The company has received two awards recently from the United Way of Greater Plymouth County and The Suzanne Deslongchamps Community Service Award.

The Peckham website provides its customers with easy access to Income Tax Forms on the home page as well as a link to an IRS Withholding Calculator. Having the forms posted on the website allows Peckham to supply their clients with necessary tax information that would otherwise not be as accessible. As a business tool, the IRS Withholding Calculator and the posted Income Tax Forms create a straight and to the point approach to any customer viewing the website. Using these tools clients come to rely on Peckham as a source of vital information and respected financial management. The new website offers another reason why Peckham CPA is a reliable and valuable asset to any individual or business in need of a financial professional.

As a graphics and web design company, it is often our job to deliver immense volumes of information that is simple for the end-user to follow and easy to find. Since 1985, we have been put to this task by many clients and using nearly all forms of media – video, film, interactive kiosks, brochures, printed catalogs and annual reports. Now, and for over a decade, we have become accustomed to more information delivery on the web than any other method, utilizing complex architectures, client controlled content management systems (CMS) and custom database driven website applications.

Sabre Imagery, Inc., has had the pleasure of maintaining long-lasting relationships with our clients. While a number of our clients often come back to us year-after-year to develop a new advertising, collateral or marketing campaign, we find many come back to give their website a “face lift”, which many sites need every couple of years. These face lifts are often necessary to update branding, to be more compatible with the latest browsers, or to just keep up with the ever-changing technology of the worldwide web. Often times, a company simply outgrows their site because there is more information than the original website architecture can support.

One of our clients, Reiser, a leading international supplier of processing and packaging equipment for the food industry, came back to Sabre to redesign and update their website which we first developed for them in 2003. Our client wanted to increase their online product catalog with an expandable architecture for future additions. Reiser offers dozens of products with an infinite number of solutions to service most areas of the food processing industry. To demonstrate their capabilities, they rely on a vast video library detailing their custom solutions and wanted this available to all online visitors.

Sabre developed a custom website solution that has an expandable architecture and includes more than 90 online product catalog pages, all with supporting sub-pages, download-able brochures and specification sheets, and an extensive library of over 130 high-quality streaming videos. With the new design, users can reach any product or feature within the site with as little as three simple clicks of the navigation.

With the new technologies now available, it is much easier to create a website that is a virtual warehouse of information that is simple for even the client to manage, update and expand. There are more open source CMS options (i.e., WordPress, Joomla, Drupal), web hosting solutions and reliable technologies readily available that are making complex websites more attainable and cost effective for our clients.

Paul Flaherty Plumbing and Heating Company has recently been awarded the Angie’s List “Super Service Award” for the third year in a row! What an accomplishment. Their dedicated hard work and excellent customer service skills are paying off by the exceptional reviews they have received.

Sabre is pleased to say that we helped promote this flourishing business by designing many of their ads over the years and taking their vehicle advertising program to the streets. You may have caught a glimpse of one of their trucks cruising the MetroWest boulevards; they are hard to go unnoticed! These eye-catching vehicle graphics have been a very effective marketing tool for Paul Flaherty Plumbing and Heating and we can create and produce the same results for you! Contact us for more information about this great opportunity.

Cystic fibrosis (CF) has been perplexing doctors and scientists since the 1700s. By the time Joey O’Donnell was born in 1974, the limited knowledge of the etiology and pathophysiology of the disease gave patients with CF a life expectancy of only about 10 years. Although Joey’s battle with CF was never an easy one, he surprised everyone by surviving 12 years.

In November of 1986 in their son’s memory, Joe and Kathy O’Donnell created the Joey Fund as an independent financial reserve that works in conjunction with the Cystic Fibrosis Foundation. The partnership has since raised over $35,000,000 to provide financial support for CF patients and research toward a cure. Today, thanks to the work of the Foundation and its partners, a broader understanding of the disease state, and advances in treatments, war is now being waged against CF on cellular and genetic levels, and the life expectancy for patients with CF has risen to almost 40 years. Still, the need to find a cure remains urgent.

On December 23, 2009, Joey’s father, Joseph J. O’Donnell, will appear on WCVB’s “Chronicle” series, which will be focusing on charities making a measurable impact to society. Joe is slated to discuss the milestones achieved to date by the Cystic Fibrosis Foundation and the fundraising from his son’s namesake film premiere, which recently featured “The Blind Side,” starring Sandra Bullock, Tim McGraw and Kathy Bates.

As in years past, Sabre Imagery was proud to assist in the production of the annual Joey O’Donnell Film Premiere. For this year’s 25th anniversary celebration, Sabre provided the branding for the event across a variety of media. Sabre also created the invitation and signage, including two 8’x16’ banners, 25 posters marking each year’s featured film and of the milestones achieved by the Cystic Fibrosis Foundation. Commemorating the 25th anniversary, Sabre also put together a 2-minute promotional movie trailer which was shown before the feature film.

For more information on the Joey Fund or the Cystic Fibrosis Foundation, visit www.joeyfund.org or www.cff.org.

With the recent restructuring at General Motors, local Cadillac, Hummer and Saab dealership, Long Automotive Group turned to Sabre Imagery to help get the word out, “We’re here to stay!” In business since 1927, Long is the nation’s oldest Cadillac dealership and has built a reputation of being “The Cadillac of Cadillac Dealerships.” Throughout the summer Sabre Imagery, Inc. has assisted Long in repositioning its organization through brand message development, advertising and management of the dealership’s key marketing initiatives.

On Saturday, July 25th from 10am to 5pm, Long Automotive Group is celebrating their Summer Sale Event! Joining us at the event from 10am to 2pm is Boston’s favorite radio personality, Michael Graham of 96.9 WTKK, serving as honorary General Manager and helping to seal the deal on new cars by offering plenty of juicy incentives. Prospective car buyers will have an opportunity to take advantage of SUPPLIER PRICING or 0% FINANCING for 60 months on most vehicles! Total savings on some vehicles will exceed over $10,000!

You are invited to join the Sabre and Long Automotive teams at their state-of-the-art dealership to participate in this unprecedented event. Whether you need to service your car, are looking for a new one to cruise in, or just want to meet Michael Graham; join us at Long Automotive Group on Route 9 in Southborough on Saturday, July 25th. Come see the largest inventory of new and certified pre-owned cars from Cadillac, Saab and Hummer! You’ll also enjoy food from Wildfire Wings, prizes and will even have a chance to win a Plasma TV!

Come on by!

The flutter of a butterfly’s wings can cause quite a stir! Here at Sabre, we are working with Ovations for the Cure to host a majestic fundraising event, Night of the Monarch. Founded by the late Patty Franchi Flaherty in 2005, Ovations for the Cure is a 501(c)(3) non-profit organization dedicated to supporting the research, patient treatment and awareness of ovarian cancer. Patty, who lost her mother to the disease over 30 years ago, was diagnosed herself in 1999 and spent five years in remission before being diagnosed a second time in 2005. Determined to be victorious—not just for herself, but for others as well—Patty and 10 intrepid girlfriends embarked on a mission to “save other women from the devastation of ovarian cancer,” and Ovations for the Cure was born.

What began four years ago with a premiere fundraising event, the Stuart Weitzman Fashion Show, has now blossomed into a spectacular twilight gala: Night of the Monarch, featuring the Stuart Weitzman Fashion Show with jewelry designs by A.M. DePrisco Wellesley. Sabre aids in the production of the flagship event by managing the design of the stage area, runway, signage, invitations, programs and show collateral. We also facilitate electronic advertising through the Ovations website and email and coordinate the administration of electronic ticket sales. The show helps raise money to support the organization’s mission; last year’s event helped push Ovations over the $1 million mark in monies directed for ovarian cancer!

The event will take place on September 26, 2009 at the Westin Boston Waterfront and will honor those who face ovarian cancer as well as those who have succumbed to the disease, including a special tribute to Patty Franchi Flaherty. September is National Ovarian Cancer Awareness Month and Night of the Monarch will be THE local event to show your support to the cause. Visit www.nightofthemonarch.org to reserve your tickets before the chance flies away!

Summer is in full swing, but mark your calendars – The 25th Annual Joey O’Donnell Film Premiere is right around the corner! Sabre is helping The Joey Fund design invitations for this November’s big 25th anniversary movie event. The Joey Fund, in partnership with the Cystic Fibrosis Foundation (CFF), was created in 1986 in honor of Joey O’Donnell, a courageous boy who fell victim to the disease at age 12. Cystic fibrosis is a genetic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States. The Joey Fund raises money for research and also helps New England cystic fibrosis patients in times of extreme sickness. Come join CFF and The Joey Fund at the film premiere on November 15th at the Atrium Mall in Chestnut Hill to celebrate The Joey Fund’s 25th anniversary! For more information about The Joey Fund and CFF, please visit www.joeyfund.org or www.cff.org.

These days, going green seems to be the thing! Here at Sabre Imagery, we believe that going green is very important. We are helping the Ko Automotive Group of Wellesley, Massachusetts in branding the auto group’s newest dealership, LEV Motor Sales. LEV will be dedicated to selling eco-friendly and economical cars, helping consumers make smarter decisions when it comes to saving our planet (well, at least the Boston area!). LEV will be a part of the growing movement towards a greener environment by featuring a selection of cars that will leave a smaller carbon footprint. These vehicles include automobiles that offer the highest miles per gallon, have lower emissions and are hybrid-electric. Sabre Imagery is bringing LEV Motor Sales to life and is driving the Ko Automotive Group brand towards a greener future! Go Green!