With the recent restructuring at General Motors, local Cadillac, Hummer and Saab dealership, Long Automotive Group turned to Sabre Imagery to help get the word out, “We’re here to stay!” In business since 1927, Long is the nation’s oldest Cadillac dealership and has built a reputation of being “The Cadillac of Cadillac Dealerships.” Throughout the summer Sabre Imagery, Inc. has assisted Long in repositioning its organization through brand message development, advertising and management of the dealership’s key marketing initiatives.

On Saturday, July 25th from 10am to 5pm, Long Automotive Group is celebrating their Summer Sale Event! Joining us at the event from 10am to 2pm is Boston’s favorite radio personality, Michael Graham of 96.9 WTKK, serving as honorary General Manager and helping to seal the deal on new cars by offering plenty of juicy incentives. Prospective car buyers will have an opportunity to take advantage of SUPPLIER PRICING or 0% FINANCING for 60 months on most vehicles! Total savings on some vehicles will exceed over $10,000!

You are invited to join the Sabre and Long Automotive teams at their state-of-the-art dealership to participate in this unprecedented event. Whether you need to service your car, are looking for a new one to cruise in, or just want to meet Michael Graham; join us at Long Automotive Group on Route 9 in Southborough on Saturday, July 25th. Come see the largest inventory of new and certified pre-owned cars from Cadillac, Saab and Hummer! You’ll also enjoy food from Wildfire Wings, prizes and will even have a chance to win a Plasma TV!

Come on by!

The flutter of a butterfly’s wings can cause quite a stir! Here at Sabre, we are working with Ovations for the Cure to host a majestic fundraising event, Night of the Monarch. Founded by the late Patty Franchi Flaherty in 2005, Ovations for the Cure is a 501(c)(3) non-profit organization dedicated to supporting the research, patient treatment and awareness of ovarian cancer. Patty, who lost her mother to the disease over 30 years ago, was diagnosed herself in 1999 and spent five years in remission before being diagnosed a second time in 2005. Determined to be victorious—not just for herself, but for others as well—Patty and 10 intrepid girlfriends embarked on a mission to “save other women from the devastation of ovarian cancer,” and Ovations for the Cure was born.

What began four years ago with a premiere fundraising event, the Stuart Weitzman Fashion Show, has now blossomed into a spectacular twilight gala: Night of the Monarch, featuring the Stuart Weitzman Fashion Show with jewelry designs by A.M. DePrisco Wellesley. Sabre aids in the production of the flagship event by managing the design of the stage area, runway, signage, invitations, programs and show collateral. We also facilitate electronic advertising through the Ovations website and email and coordinate the administration of electronic ticket sales. The show helps raise money to support the organization’s mission; last year’s event helped push Ovations over the $1 million mark in monies directed for ovarian cancer!

The event will take place on September 26, 2009 at the Westin Boston Waterfront and will honor those who face ovarian cancer as well as those who have succumbed to the disease, including a special tribute to Patty Franchi Flaherty. September is National Ovarian Cancer Awareness Month and Night of the Monarch will be THE local event to show your support to the cause. Visit www.nightofthemonarch.org to reserve your tickets before the chance flies away!

Summer is in full swing, but mark your calendars – The 25th Annual Joey O’Donnell Film Premiere is right around the corner! Sabre is helping The Joey Fund design invitations for this November’s big 25th anniversary movie event. The Joey Fund, in partnership with the Cystic Fibrosis Foundation (CFF), was created in 1986 in honor of Joey O’Donnell, a courageous boy who fell victim to the disease at age 12. Cystic fibrosis is a genetic disease that affects the lungs and digestive system of about 30,000 children and adults in the United States. The Joey Fund raises money for research and also helps New England cystic fibrosis patients in times of extreme sickness. Come join CFF and The Joey Fund at the film premiere on November 15th at the Atrium Mall in Chestnut Hill to celebrate The Joey Fund’s 25th anniversary! For more information about The Joey Fund and CFF, please visit www.joeyfund.org or www.cff.org.